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How to Qualify Agency Workshop Enquiries Before Booking

Find out what decision a client needs to make, who can make it, and what they need to bring before offering a workshop scoping call.

By MeetQuickly · · 5 min read

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Ask what the group needs to decide

A buyer asks for a strategy workshop. They may want their team to agree on a product direction, choose which customers to serve, or plan a website launch. Each objective calls for different preparation. Before you offer a scoping call, ask what decision the group should be able to make by the end of the session.

“Align the team” is a useful starting point. Follow up with “What are people choosing between?” A product team might need to pick one audience for a pilot. A marketing team might need to choose between fixing its existing site and starting over. If the buyer can name the choice, you can decide whether your agency has the right facilitator and whether the session can produce a concrete outcome.

Check who can decide and what they can bring

Offer a call with a specific agenda

Say a product team has two pilot audiences, customer interviews for both and a director who will attend. Offer a scoping call to agree on the decision criteria and who should prepare the evidence. If a buyer wants a broad planning session while leadership is still choosing the goal, reply with a question that helps narrow it. You can revisit the call once they have a decision in mind.

Two guides can help you define the scope and confirm who can act on it. Read about writing service fit criteria and asking about project sponsorship.

Screen requests on your workshop page

In MeetQuickly, describe the decisions you facilitate, the preparation you expect and the roles you want involved. It uses that profile to generate intake questions, scores the answers and lets Hot and Warm leads see booking slots. Try the flow with one buyer ready to scope a workshop and one still defining the goal. The Free plan includes one widget for testing a single offer. See MeetQuickly pricing for plan limits.